“We’re very influenced by what we perceive people in our community to be doing, so if everybody else is doing something, it’s attractive to us,” Katherine Milkman, PhD, co-director of the Behavior Change for Good Initiative, told ABC News.
December 16, 2020
-KRON News
Katherine Milkman researches human behavior and decisions and argues that educating people on the vaccine and whether it is safe is only half the battle. She said officials will need to go a step further to get people to actually take the time or put aside other concerns to get it, including overcoming hurdles like convenience and ensuring people come back for the second dose at the right time.
December 14, 2020
-ABC News
Katherine Milkman advocates “I got my vaccine” stickers to increase peer pressure. She is also expecting the results later this month of a major study with Walmart that tested text messages to see which ones led people to get flu shots. The findings should help in designing coronavirus messaging.
December 11, 2020
-The Washington Post
“Trump could get it just to show it’s safe,” said Katy Milkman, a behavioral scientist and professor at the University of Pennsylvania’s Wharton School. “It would be great if he were helpful in encouraging people to get vaccinated.”
December 10, 2020
Yahoo! News
Katy Milkman’s job is to harness insights from economics and psychology in order to nudge people to make better choices, and she is convinced that we can get the COVID-19 endgame right—from surviving a dangerous winter to maximizing vaccine uptake early next year—if we follow the latest behavioral science. She spoke to Yahoo News about what that science says—and why she is optimistic about the difficult months ahead.
December 8, 2020
-Yahoo! News
“I think social media companies have done great things around making it possible to share when you go vote, for instance, and making it really visible with ‘I Voted’ stickers,” said Katy Milkman. “I think we should be doing similar things around vaccination [as a way to encourage people to get them].” Milkman says the goal then is to market the vaccine properly.
December 8, 2020
-Denver 7 ABC News
A catastrophe will unfold if people reject immunizations, but behavioral science can encourage people to do the right thing.
November 30, 2020
- The Economist
Wharton professor Katy Milkman is co-leading groundbreaking research, along with her Penn colleague Angela Duckworth, to uncover why we make the decisions we do, and how we can make better ones—that stick.
November 18, 2020
-The Philadelphia Citizen
Like some stressful quadrennial birthday, elections prompt us to think about where we’ve been and where we’re headed, both personally and as a country.
November 3, 2020
-The Atlantic
“Normally we go about our daily lives and … tend not to change our” behaviors, Katy Milkman said. “We need some sort of triggering event that leads us to step back and think bigger-picture.”
August 15, 2020
-The Atlantic
“Present bias is a big problem,” Katy Milkman said. “What that means is a tendency to focus on all the things that we want right now and how lovely it will make us feel to have something right now. We vastly underweight anything that is going to come to us in the future, so retirement, for instance, or anything you have to save for.”
July 2, 2020
-Business Insider
The virus relies on human social habits that can be changed.
June 4, 2020
-Princeton Alumni Weekly
“The start of spring generally makes us feel more motivated – it’s a so-called ‘fresh start date,’” Katherine Milkman says. As such, it makes us feel less connected to the past. “That disconnect gives us a sense that whatever we messed up on previously, we can get right now. Maybe the old you failed to quit smoking or start a lasting exercise routine, but the new you can do it.”
March 29, 2020
-The Guardian
The coronavirus pandemic is forcing many people to rethink their monthly budget. “Some people do—but a lot of us don’t—scrutinize our purchases on a daily basis and make sure we’re sticking to budgets” in normal times, says Katherine Milkman, a professor at the University of Pennsylvania’s Wharton School. “This is going to lead people to pay more attention than they were paying before.”
March 26, 2020
-The Wall Street Journal
Katy Milkman, now a professor at the Wharton School of Business who specializes in human decision-making, says that when it comes to making a behavioral change, the trick is to pair the thing you dread with something you love.
December 31, 2019
-NPR
Katherine Milkman co-authored a major National Academy of Sciences study on diversity training published earlier this year. “Research we’ve done shows that these kinds of trainings don’t do much to change behavior.”
June 6, 2019
-HuffPost
Sephora stores across the country are closing today for diversity training. Craig Melvin is joined by Katy Milkman, a professor at the Wharton School at The University of Pennsylvania, who studied whether diversity training actually works.
June 5, 2019
-MSNBC
Making people feel like insiders by sharing, using triggers to make your customer experience remembered in customers’ daily routines and making people experience emotions like excitement throughout their customer journey can all lead to virality, according to experts Jonah Berger and Katherine Milkman.
May 13, 2019
-Forbes
Making a detailed, concrete plan rather than setting an overarching goal can also help you follow through, says Katherine Milkman, a professor at the Wharton School of the University of Pennsylvania and co-director of the Behavior Change for Good Initiative.
April 29, 2019
-The Washington Post
“Based on their comprehensive review of available research, Angela Duckworth, Katherine Milkman, and David Laibson propose a framework that organizes evidence-based self-control strategies along two dimensions based on how the strategies are implemented and who is initiating them.”
February 14, 2019
-Science Daily
