Online shoppers are more likely to buy “treats” as well as necessities if the purchases will be delivered quickly.
October 15, 2010
- Financial Times
Katherine’s research found that—for the most part—the longer the delay between placing an online grocery order and delivery, the less a given customer spends in general and the greater percentage of that order is allotted for healthier items, like produce, than for junk food.
October 13, 2010
- Knowledge@Wharton
Many studies of consumer behavior have found that in times of uncertainty—such as a recession—consumers make more impulse purchases, says Katherine.
August 18, 2010
- Knowledge@Wharton
A study found that people ordering goods for delivery in a few days' time were less likely to succumb to temptations such as ice cream.
July 15, 2010
- The Economist
Psychologists have discovered that when people imagine a situation as though it were happening to a friend instead of to them, they are able to think much more logically.
June 15, 2010
- Businessweek
Do people prefer to spread good news or bad news? Would we rather scandalize or enlighten? Which stories do social creatures want to share, and why? Now some answers are emerging.
February 8, 2010
- The New York Times