Katherine sees the recent failure of economic forecasting as having brought about a sea change.
November 11, 2009
- Knowledge@Wharton
Katherine states that loss aversion can be surmounted by combining different policy proposals together to reduce "the harmful effects of the tendency to irrationally overweight losses relative to gains."
July 30, 2009
- The Baltimore Sun
Katherine has studied the way customers wrestle with two kinds of products: "wants," which are things they crave in the moment, and "shoulds," which are the things they know are good for them.
April 2009
- Fast Company