Praise for How to Change

If you’re dreaming of a ‘New You,’ start here.

– Dan Heath, New York Times bestselling co-author of Made to Stick and Switch

A masterful tour of how behavior change works.

– David Epstein, New York Times bestselling author of Range

The ultimate guide to overcoming your worst instincts and becoming your best self.

– Daniel H. Pink, bestselling author of WHEN, DRIVE, and TO SELL IS HUMAN

Katy Milkman is a wonder. In this book she shares all her secret sauce.

– Richard H. Thaler, recipient of the Nobel Prize in Economics and New York Times bestselling co-author of Nudge

If you want to master tailored, science-based strategies for overcoming obstacles, read this engaging book.

– Eric Schmidt, former CEO of Google

An invaluable guide to success packed with insights that can help you achieve your financial and life goals.

– Charles R. Schwab

An extraordinary roadmap for overcoming the greatest challenge of all – becoming who we believe we should be.

– Gen Stanley McChrystal, New York Times bestselling author of Team of Teams and Leaders

Everyone wants to know: What makes personal change happen and stick? Milkman uses the latest science to give us answers.

– Carol Dweck, New York Times bestselling author of Mindset

This book is a triple threat: evidence-based, engrossing, and full of effective strategies for making smarter choices.

– Adam Grant, New York Times bestselling author of Think Again and host of the TED podcast WorkLife

If your goal is to get better, or to make your teams or business better, READ THIS BOOK.

– Laszlo Bock, CEO of Humu, former Google SVP of People, and New York Times bestselling author of Work Rules!

A healthy lifestyle is not illusive; this book is a ‘must read’ to understand the path to create lasting change.

– Tony Ueber, CEO of 24 Hour Fitness

Milkman does a masterful job of translating science to action.

– Gary Foster, Chief Scientific Officer at WW

A remarkably useful survey of the behavior change revolution. Milkman tells us what works, what doesn’t, and why.

– Stephen J. Dubner, New York Times bestselling co-author of Freakonomics and host of Freakonomics Radio

You owe it to yourself to read this book from cover to cover.

– Steve Levitt, New York Times bestselling co-author of Freakonomics

Katy Milkman not only delivers the most cutting edge science on change, she also makes you feel like she is by your side cheering you on. A must read for anyone who wants to remake their life for the better.

– Annie Duke, bestselling author of Thinking in Bets and How to Decide

Plenty of books offer advice on how to overcome common personal barriers but none as clearly, engagingly, and compellingly as this.”

– Robert Cialdini, New York Times bestselling author of Influence and Pre-Suasion

Packed with clever insights, cool experiments, and deep science, this book is engaging, important, and oh-so valuable.

– Nicholas A. Christakis, MD, PhD, New York Times bestselling author of Blueprint and Apollo’s Arrow