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Katy Milkman
The Wharton School
Forethought: Tapping Consumers’ Desire for ‘Shoulds’
2008Katherine MilkmanApril 13, 2016Want/Should Conflict, Improving Decisions
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Planning Prompts as a Means of Increasing Rates of Immunization and Preventive Screening

2012, reviewScienceSitesJanuary 27, 2017want/should conflict, health, improving decisions, decision bias
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