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Katy Milkman
The Wharton School
Tap Consumers’ Desire for “Shoulds”
2008, op-edScienceSitesMay 27, 2014want/should conflict, health, improving decisions, decision bias
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How to Keep Your Resolutions

2014, op-edScienceSitesMay 27, 2014want/should conflict, health, improving decisions, decision bias
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