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Katy Milkman
The Wharton School
How to Keep Your Resolutions
2014, op-edScienceSitesMay 27, 2014want/should conflict, health, improving decisions, decision bias
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The Importance of Experimentation

2014, op-edScienceSitesMay 27, 2014improving decisions
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Tap Consumers’ Desire for “Shoulds”

2008, op-edScienceSitesMay 27, 2014want/should conflict, health, improving decisions, decision bias
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