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Katy Milkman
The Wharton School
What Makes Online Content Viral?
archival data analysis, 2012, jourmal articles, laboratory experimentScienceSitesMay 27, 2014sharing, media
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Unsure What the Future Will Bring? You May OverIndulge: Uncertainty Increases the Appeal of Wants over Shoulds

jourmal articles, 2012, laboratory experimentScienceSitesMay 27, 2014want/should conflict, health, improving decisions, decision bias
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The Team Scaling Fallacy: Underestimating the Declining Efficiency of Larger Teams

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