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Katy Milkman
The Wharton School
Mental Accounting and Small Windfalls: Evidence from an Online Grocer
2009, jourmal articles, archival data analysisScienceSitesMay 27, 2014decision bias, want/should conflict
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Highbrow Films Gather Dust: Time-Inconsistent Preferences and Online DVD Rentals

2009, archival data analysis, jourmal articlesScienceSitesMay 27, 2014want/should conflict, decision bias
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How Can Decision Making Be Improved?

2009, jourmal articles, reviewScienceSitesMay 27, 2014improving decisions, decision bias
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