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Katy Milkman
The Wharton School
Highbrow Films Gather Dust: Time-Inconsistent Preferences and Online DVD Rentals
2009, archival data analysis, jourmal articlesScienceSitesMay 27, 2014want/should conflict, decision bias
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I'll Have the Ice Cream Soon and the Vegetables Later: A Study of Online Grocery Purchases and Order Lead Time

jourmal articles, 2010, archival data analysisScienceSitesMay 27, 2014want/should conflict, health, decision bias
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Mental Accounting and Small Windfalls: Evidence from an Online Grocer

2009, jourmal articles, archival data analysisScienceSitesMay 27, 2014decision bias, want/should conflict
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